There's a Dunkin` Donuts near me where the help has the most unhappy, put upon, boy does my life suck attitudes I have ever seen. These people hate their jobs, and it shows. No friendliness, no smiles: just surly, making it obvious that the customer is an annoyance, and they wish they were somewhere else.
I like Dunkin` Donuts coffee, but across the street is a McDonald's that mostly hires senior citizens. Frankly, some of them are a bit ditzy- they screw up my order, give me the wrong change- but they are HAPPY and friendly. They say "Hi!" and sometimes they even get my name right and even though the coffee is not as good, and costs more, and is half full or I get change for a five instead of a twenty, I still will not go to that Dunkin` Donuts. I don't need somebody else's bad attitudes; I have enough to deal with my own. I like going to a place with happy, friendly help.
So maybe coffee shops are just miserable places. Apparently not: a bit down the road is a Honey Dew where the help is even better than McDonald's: all cheerful, happy, friendly, and able to make correct change too.
What's the point of doing a job you hate? If I'm your customer, I'm not going to like your miserable attitude, and I'll find someone else as quickly as I can.
I would hope that you don't have a sour attitude, but if you have employees, watch for it in them. Maybe it's your fault they are so miserable; your policies could be making it hard for them. Whatever the problem is, fix it. Customers don't want to deal with unhappy help.
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More Articles by Tony Lawrence © 2011-05-06 Tony Lawrence
I was taught that the human brain was the crowning glory of evolution so far, but I think it’s a very poor scheme for survival (Kurt Vonnegut).