I've used Google Analytics for a long, long time. Last week I added Clicky Analytics as well.
With CloudFlare, I just turn it on. Bing, done, Clicky is collecting data. Why NOT try something that easy? It could be turned off just as quickly if I didn't like it.
But I did like it and in fact I liked it enough to pay for the Pro version immediately.
The immediate difference is that Clicky is real time. The Big Screen shows you what's going on today and right now:
That's usually not important, but it can be when you are experiencing a rush of visitors. Don't misunderstand though: Clicky can show you historical data too:
The screenshot above shows the last 60 days - well, not really as I haven't had it running that long, but it could. I can drill into this data in a number of ways, inluding getting visitor detail.
Google's way of calculating "bounce rate" has always ticked me off. If you have a visitor that only viewed a single page, Google calls that a "bounce" and thinks it's an indication that the visitor didn't like your site. It doesn't matter to Google if they took a glance and left immediately or read every word on the page carefully for five minutes; Google says that's a bounce.
Clicky does not. They explain:
Because of this, while Google regularly shows my bounce rate as over 80%, Clicky shows it well under 30%, maybe even lower. That makes me feel a lot better: Google had me convinced that most visitors didn't like this site very much!
The same concept applies to "Time on site"; Clicky tracks it with pings.
Clicky says that they also filter out bot traffic. I do not know if Google does the same, but CloudFlare does count those visits separately, so I could analyze all that if I cared.
Clicky says they track these people too. They say:
This is an interesting report. For http searches, it shows what people were looking for and tries to show you what position in Google search they found your link. In the report shown here, one searcher dug all the way down to page 53 - that's dedication!
By drilling in, I can find out that this search originated in India, that they used Google Chrome on Windows 7 and stayed for 57 seconds. I think I could get the same information from Google, but it would take many more clicks.
I'm not completely sure about that. I signed up for a year, so will certainly have enough time to judge. If it is, I'll renew or switch to the free version if it's just a little useful. We'll see.
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More Articles by Anthony Lawrence © 2013-09-04 Anthony Lawrence
FORTRAN's tragic fate has been its wide acceptance, mentally chaining thousands and thousands of programmers to our past mistakes. (Edsger W. Dijkstra)