APLawrence.com -  Resources for Unix and Linux Systems, Bloggers and the self-employed

Google Adsense and recession


© October 2008 Anthony Lawrence

It's a simple question: will a recession hurt the world of on-line advertising?

On the one hand, if business is lousy, ad rates should fall. That's good if you are an advertiser, bad if you are an advertising publisher.

Some folks say that a recession will turn advertisers away from on-line venues and back to the more traditional newspapers, magazines and radio.

On the other hand, if high fuel costs are a factor, people may do more on-line shopping. If brick and mortar stores close (out of business or just chains tightening up), on-line shopping should become more popular and of course that means more on-line advertising.

Right now, we aren't in a recession. We may be on our way into one, but that's yet to be seen. My Adsense income is reflecting the uncertainty people are feeling: some days it plunges to 50% of "normal" figures and on others it shoots up to double my expectations. Therefore, it's telling me nothing about what the future might bring.

Your opinions?


Got something to add? Send me email.





(OLDER)    <- More Stuff -> (NEWER)    (NEWEST)   

Printer Friendly Version

->
-> Will recession hurt on-line advertising and Google Adsense?

2 comments


Inexpensive and informative Apple related e-books:

iOS 10: A Take Control Crash Course

Take Control of Upgrading to El Capitan

Sierra: A Take Control Crash Course

Take Control of OS X Server

Take Control of High Sierra




More Articles by © Anthony Lawrence






Mon Sep 10 03:30:37 2012: 11284   Appledystopia

gravatar


Yes. My CTR rate is lower. If you have a site oriented towards consumer technology, don't expect a lot of ad clicks when consumer confidence is low. The winners are sites that promote home economics (cooking), starting your own business, and free entertainment.





Mon Sep 10 11:16:47 2012: 11288   TonyLawrence

gravatar


Interesting thought.

I think I've been hurt more by other factors, but I suppose that is part of it.

------------------------


Printer Friendly Version

Have you tried Searching this site?

This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more.

Contact us


Printer Friendly Version





Microsoft isn't evil, they just make really crappy operating systems. (Linus Torvalds)




Linux posts

Troubleshooting posts


This post tagged:

Advertising

Google

Opinion



Unix/Linux Consultants

Skills Tests

Unix/Linux Book Reviews

My Unix/Linux Troubleshooting Book

This site runs on Linode





SCO Unix Sales, Support, & Service

Phone:  707-SCO-UNIX (707-726-8649Toll Free: 833-SCO-UNIX (833-726-8649)
www.SCOsales.com